## ATSC 3.0 Featured Prominently at 2018 NAB Conference

“The Road to ATSC 3.0: Powered by ATSC 3.0” Ribbon Cutting CeremonyDeployment of ATSC 3.0 is off and running, with a strong showing this month at this year’s NAB Conference in Las Vegas. More than 40 exhibitors and 22 technology-and-business sessions demonstrated the level of interest in the new Next Generation Broadcast TV standard, with a ribbon-cutting ceremony kicking off the activities.

ATSC President Mark Richer underscored the level of 3.0 presence at the show, saying “That’s how we know it’s real, and that’s how we know it’s happening,” and Sam Metheny, EVP/CTO at NAB, said that while ATSC is now “moving to the implementation phase,” it is a “living standard that will continue to evolve over time.” Mike Bergman, ‎Senior Director, Technology & Standards at the Consumer Technology Association, anticipates “broad deployment, and a breathtakingly immersive viewing experience,” which should complement the growing momentum of 4K TV sales.

Now that the ATSC 3.0 standard has been approved, broadcasters can develop two-way, IP-based connections with their viewers and deliver TV experiences on par with other digital media. Looking to the future, conference panelists addressed key Next Gen TV capabilities, including enhanced audience insights, addressable advertising, interactivity, and personalization, along with plans to generate incremental revenue and audience engagement.

Broadcasters are used to slow change, but now need to change faster, even on a monthly basis. The world is changing faster, and consumer demands are changing, with OTA viewership growing, and OTT services and usage growing. Mobile viewing continues to increase, a cord cutting / shaving / nevers are changing TV marketplace dynamics. On-demand viewing is an assumed feature, and digital advertising is increasingly powerful, so targeted advertising is now essential.

SFNs (single-frequency networks, a broadcast technology comparable to mobile cellular networks) will enable all of these new services, and data analytics will drive the opportunities. The WiFi/mobile broadband return channel defined by ATSC 3.0 means that even simple receivers need a back channel.

While MVPDs (Multichannel video programming distributors, i.e. cable and satellite) have long provided a revenue stream to broadcasters through retransmission-consent agreements, this could be one key area of the change in business model made possible by ATSC 3.0, which is not mandated by the FCC, other than at the transmission layer, and whose carriage is not currently subject to retrans obligations.

Broadcasters are interested in gathering viewership data from mobile devices and doing dynamic ad insertion. Reaching individuals will be attractive to advertisers, and broadcasters can now put movies into home boxes for Netflix, bypassing MVPDs. ATSC 3.0 is thus poised as a medium to test new business models, and broadcasters can partner with other spectrum owners and mobile carriers to supplement the “traditional” mobile spectrum.

The Phoenix Model Market project is the first collaborative single-market effort to plan for and implement a transition to next-generation over-the-air television broadcasting. Twelve stations in the Phoenix market are participating, with service testing expected to start Q2’18, and consumer service testing in Q4’18. In addition to business model testing, consumer testing will extend into 2019.

Among the consumer-facing business models to be tested are program guide & hybrid TV, personalization, and emergency alerts. On the broadcaster side, content protection, data & measurement, advanced advertising, and transition models will be evaluated.

— agc

AGC Systems has advised and worked with clients to influence, develop, and realize the technologies that form the basis of Next Generation Broadcast Television (NGBT), including the ATSC 3.0 Broadcast Standards.  Starting with the original ATSC Planning Teams, and progressing to the latest developments, we have participated closely in the development of:

As a result of our advisory services, our clients have achieved their short- and long-term objectives for new business development.

## There’s No Such Thing as RMS Power!

This is one of my engineering pet peeves — I keep running into students and (false) advertisements that describe a power output in “RMS watts.”  The fact is, such a construct, while mathematically possible, has no meaning or relevance in engineering.  Power is measured in watts, and while the concepts of average and peak watts is tenable, “RMS power” is a fallacy.  Here’s why.

The power dissipated by a resistive load is equal to the square of the voltage across the load, divided by the resistance of the load.  Mathematically, this is expressed as [Eq.1]:

$$\large P=\frac{V^{2}}{R}$$

where P is the power in watts, V is the voltage in volts, and R is the resistance in ohms.  When we have a DC signal, calculating the power in the load is straightforward.  The complication arises when we have a time-varying signal, such as an alternating current (AC), e.g, an audio signal or an RF signal.  In the case of power, the most elementary time-varying function involved is the sine function.

When measuring the power dissipated in a load carrying an AC signal, we have different ways of measuring that power.  One is the instantaneous or time-varying power, which is Equation 1 applied all along the sinusoid as a time-varying function.  (We will take r = 1 here, as a way of simplifying the discussion; in practice, we would use an appropriate value, e.g., 50Ω in the case of an RF load.)

In Figure 1, the dotted line (green) trace is our 1-volt (peak) sinusoid. (The horizontal axis is in degrees.) The square of this function (the power as a function of time) is the dark blue trace, which is essentially a “raised cosine” function.  Since the square is always a positive number, we see that the power as a function of time rises and falls as a sinusoid, at twice the frequency of the original voltage.  This function itself has relatively little use in most applications.

Another quantity is the peak power, which is simply Equation 1 above, where V is taken to be the peak value of the sinusoid, in this case, 1.  This is also known as peak instantaneous power (not to be confused with peak envelope power, or PEP).  The peak instantaneous power is useful to understand certain limitations of electronic devices, and is expressed as follows:

$$\large P_{pk}=\frac{V^{2}_{pk}}{R}$$

A more useful quantity is the average power, which will provide the equivalent heating factor in a resistive device.  This is calculated by taking the mean of the square of the voltage signal, divided by the resistance. Since the sinusoidal power function is symmetric about its vertical midpoint, simple inspection (see Figure 1 again) tells us that the mean value is equal to one-half of the peak power [Eq.2]:

$$\large P_{avg}=\frac{P_{pk}}{2}=\frac{V^{2}_{pk}/R}{2}$$

which in this case is equal to 0.5.  We can see this in Figure 1, where the average of the blue trace is the dashed red trace.  Thus, our example of a one-volt-peak sinusoid across a one-ohm resistor will result in an average power of 0.5 watts.

Now the concept of “RMS” comes in, which stands for “root-mean-square,” i.e., the square-root of the mean of the square of a function.  (The “mean” is simply the average.) The purpose of RMS is to present a particular statistical property of that function.  In our case, we want to associate a “constant” value with a time-varying function, one that provides a way of describing the “DC-equivalent heating factor” of a sinusoidal signal.

Taking the square-root of  V2pk/2 therefore provides us with the root-mean-square voltage (not power) across the resistor; in this example, that means that the 1-volt (peak) sinusoid has an RMS voltage of

$$\large V_{rms}=\sqrt{\frac{V^{2}_{pk}}{2}}=\frac{V_{pk}}{\sqrt{2}}\approx 0.7071$$

Thus, if we applied a DC voltage of 0.7071 volts across a 1Ω resistor, it would consume the same power (i.e., dissipate the same heat) as an AC voltage of 1 volt peak.  (Note that the RMS voltage does not depend on the value of the resistance, it is simply related to the peak voltage of the sinusoidal signal.) Plugging this back into Eq. 2 then gives us:

$$\large P_{avg}=\frac{V^{2}_{rms}}{R}$$

Note the RMS voltage is used to calculate the average power. As a rule, then, we can calculate the RMS voltage of a sinusoid this way:

$$\large V_{rms} \approx 0.7071 \cdot V_{pk}$$

Graphically, we can see this in Figure 2:

The astute observer will note that 0.7071 is the value of sin(45°) to four places. This is not a coincidence, but we leave it to the reader to figure out why.  Note that for more complex signals, the 0.7071 factor no longer holds.  A triangle wave, for example, yields Vrms ≈ 0.5774 · Vpk , where 0.5774 is the value of tan(30°) to four places.

For those familiar with calculus, the root-mean-square of an arbitrary function is defined as:

$$\large F_{rms} = \sqrt{\frac{1}{T_{2}-T_{1}}\int_{T_{1}}^{T_{2}}[f(t)]^{2}\, dt}$$

Replacing f(t) with sin(t) (or an appropriate function for a triangle wave) will produce the numerical results we derived above.

Because of the squaring function, one may get the sense that RMS is only relevant for functions that go positive and negative, but this is not true.

RMS can be applied to any set of distributed values, including only-positive ones. Take, for example, the RMS of a rectified (absolute value of a) sine wave. As before, Vrms=.7071 · Vpk , i.e., the RMS is the same as for the full-wave case. However, Vavg ≈ 0.6366 · Vpk for the rectified wave (but equals zero for the full-wave, of course; 0.6366 is the value of 2/π to four places). So, we can take the RMS of a positive-only function, and it can be different than the average of that function.

The general purpose of the RMS function is to calculate a statistical property of a set of data (such as a time-varying signal). So the application is not just to positive-going data, but to any data that varies over the set.

agc

## FCC Circulates NPRM to Authorize “Next Generation” Broadcast Television

THE FCC has pre-released a Notice of Proposed Rulemaking (NPRM), supporting the authorization of television broadcasters to use the “Next Generation” broadcast television (Next Gen TV) transmission standard developed by the Advanced Television Systems Committee (“ATSC 3.0”). They support a voluntary, market-driven basis, while broadcasters continue to deliver current-generation digital television (DTV) broadcast service, using the ATSC A/53 standard.

ATSC 3.0 is being developed by broadcasters with the intent of merging the capabilities of over-the-air (OTA) broadcasting with the broadband viewing and information delivery methods of the Internet, using the same 6 MHz channels presently allocated for DTV.

A coalition of broadcast and consumer electronics industry representatives has petitioned the Commission to authorize the use of ATSC 3.0, saying this new standard has the potential to greatly improve broadcast signal reception, particularly on mobile devices and television receivers without outdoor antennas, and that it will enable broadcasters to offer enhanced and innovative new features to consumers, including Ultra High Definition (UHD) picture and immersive audio, more localized programming content, an advanced emergency alert system (EAS) capable of waking up sleeping devices to warn consumers of imminent emergencies, better accessibility options, and interactive services.

With this action, the FCC says its aim is “to facilitate private sector innovation and promote American leadership in the global broadcast industry.” This document has been circulated for tentative consideration by the Commission at its open meeting on February 23. FCC Chairman Ajit Pai has determined that, in the interest of promoting the public’s ability to understand the nature and scope of issues under consideration by the Commission, the public interest would be served by making this document publicly available before officially requesting public comment.

## Goal is to Assure Quality Consumer Experience, Interoperability Between Next-Gen Receivers and Broadcast Content

WASHINGTON, Oct. 10, 2016 – The Advanced Television Systems Committee (ATSC) has issued a Request for Information (RFI) related to the development of Conformance Test Suite Development and Conformity Assessment programs to support the implementation of the ATSC 3.0 next-generation television broadcast standard.

According to ATSC President Mark Richer, the high-level goals of these programs include assuring a quality experience for consumers when viewing and interacting with ATSC 3.0 content, and assuring interoperability between broadcast content and receivers.

“The ATSC expects TV stations to begin testing in earnest in 2017, with early U.S. market deployments in the first half of 2018. To help achieve the highest quality user experience and to assure interoperability, the ATSC and other industry groups have a keen interest in the development of test suites and tools,” Richer said.

The RFI seeks input from industry experts in four areas of testing — Coding, Transmission & Reception; Data & Metadata; and Interactivity; and Security.  Specifically, the RFI addresses test suites, test automation, version management, test result formats and administration. The RFI also focuses on program management, including policy and procedure development and third-party assessment plans, as well as implementation tools and experience.

Richer explained that the RFI responses will inform the ATSC and allied organizations as they establish a framework, including initial plans and high-level budgeting, for the conformity assessment program.  It is expected the program will eventually be administered under the auspices of one or more industry organizations.

Current planning and technical work for ATSC 3.0 is focused on Internet Protocol-based service delivery and lays the foundation for improved viewing features, such as 4K Ultra HD, targeted advertising, high dynamic range and mobile/portable reception. ATSC 3.0 provides broadcasters the opportunity to deliver an enhanced viewing experience with interactive applications and program guides, including access to pre-cached video for later playback by viewers.

# # #

The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard.   ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 140-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. For more information visit www.atsc.org.

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