ATSC 3.0 continues to build strong momentum as the next-generation broadcasting standard, with growing recognition across international markets. The International Telecommunication Union (ITU) has played a pivotal role in reinforcing this position, formally approving a series of ATSC contributions that highlight both the technical strength and the global relevance of the standard. To date, twenty-three ATSC submissions have been accepted and published by the ITU, underscoring a proven record of impact, credibility, and alignment with international broadcasting priorities.
The influence of ATSC within the ITU framework is further reflected in the expanded role of the ITU-R Rapporteur Group on ATSC 3.0. Originally established to review and evaluate technical aspects of the standard, this group has now been tasked with developing new reports designed to guide future innovation, address emerging technical challenges, and provide forward-looking direction for the global broadcasting community.
Through these activities, ITU-R documents offer trusted and authoritative guidance that helps regulators and broadcasters around the world align their strategies and policies. This alignment not only accelerates the adoption of ATSC 3.0 technologies but also fosters consistency and interoperability across markets, strengthening the foundation for the continued growth of NextGen TV worldwide.
Aldo Cugnini’s active leadership within both ATSC and the ITU-R Rapporteur Group on ATSC 3.0 has been central to these achievements, ensuring that ATSC 3.0 remains at the forefront of international broadcasting innovation.